STUFISH create physical stage design for a spectacular Augmented reality performance of ‘Medellin’ (from new album Madame X) for Madonna and Maluma at the Billboard Awards 2019.
// 2019
// Show
// Las Vegas
Stufish collaborated with Madonna and an extensive creative and technical team to design this groundbreaking live production. Working with experts in new technology for 3d capture scanning and making live augmented reality this performance blended live action from Madonna, Maluma, musicians and dancers with physical stage sets, video mapping and augmented reality.
We designed four individual physical settings for the production. These different spaces allowed the performance to start in a cylindrical, fully video projected environment, then moving into an exterior Colombian Street scene with a two tier building façade structure, followed by an internal club scene with different levels for choreography and finishing on a B-stage surrounded by light bulbs.
The performance was created to look great for the live audience and also for the TV audience, complete with digital augmented reality layers of multiple Madonna personas and additional digital scenery. This complex performance required a large amount of coordination between the various technical companies needed to capture the 3D Madonna assets and turn them into the creative elements that could be used in real time to embellish the camera shots in the live performance.
The process of bringing digital assets into a performance like this involves many steps that revolved around the Stufish physical design. First, we had to create the stage design that the real human and digital performance and scenic embellishments would exist within. We explored the camera positions that the award show would use and designed spaces that would complement these shots.
Credits
Creative Director Jamie King Associate Director Carla Kama Producer Sara Zambreno Production Manager Jason Danter Choreographer Megan Lawson Lighting Design Al Gurdon Costume Design Eyob Yohannes Video Design & AR Animation Danny Tull, Sequin AR, Dimension Studio, Reflector Staging Supplier PRG Scenic
