Cityscape Global, an ambitious global real estate event, was launched in Riyadh, September 2023. STUFISH joined forces with Informa once more, to deliver a bespoke experience that reflects the goals and ambitions of Cityscape 2023. Across four days at the Riyadh Front Expo Centre, the installation welcomed visitors worldwide with a unique immersive experience.
// 2023
// Installation
// Riyadh, Saudi Arabia
The design was split into two aspects: The Giga-Stage and The Portal.
Giga-Stage
Influenced by the scale of the much-publicised giga-projects being planned in Saudi Arabia, STUFISH aspired to create a conference environment that represented the endless ambition of the Vision2030 future for Saudi Arabia.
Large scenic structures, some measuring 4 meters across and 3 meters deep, fill the ceiling-scape above the audience while 2 large 9m x 20m tensile mirrors at both sides of the stage extend the Cityscape conference into a seeming forever.
The aluminium framed and internally lit scenic architecture varied in size from 1 meter across to 7 meters long. 60 units hovered above the audience to let everyone feel they are inhabiting the same environment as opposed to viewing out at one, while a further 14 rising elements framed either side of the stage enveloping the presenters.
Vision 2030 Portals
The STUFISH designed Vision2030 Portals experience immerses visitors with a series of choreographed future-scapes showcasing the ambitious giga-projects of Saudi Vision 2030. The mirrored tunnel is segmented by ‘slices’ which partition the seemingly infinite tunnel into a series of unique future world environments.
The experience consists of 7 specific zones, each playing footage of giga projects from NEOM, ROSHN, Qiddiya, Jeddah Central, NCH and Red Sea Global, currently underway in Saudi Arabia. The footage cycles every 45 seconds with 15 seconds transitions that allow for the loop to be seamless. The transitions varied, from wind to wave washes through the entire space as well as graphical gross-dissolves, allowing visitors to comfortably experience the change moments of the experience.
MAciej Woroniecki
partner
‘With the experience, from the entry of the tunnel to the exit, lasting 45 seconds we wanted to make the transitions mesmerising enough for people to want to return and experience each type’
Credits
Video Design & Animation Stufish Entertainment Architects Staging Supplier Showtex Media Mediapro
