U2 performed a one night only, special performance for Dreamfest, part of the Salesforce 2016 annual event. The show took place in the large car park at the famous ‘Cow Palace’. The San Francisco hills formed the backdrop to the large stage setup in front.
Inspired by the Geneva Drive-In movie theatre which is historically located just next to the site, the design of the set was simple but effective. There was a large CinemaScope shaped LED screen, 100ft wide and 45ft high.
This screen had a simple scenic border with trusses around the sides of the screen and throughout supported the technical equipment.
Above the screen we created a double tower structure that supported large, illuminated signs. These signs were in the style of iconic 1950’s drive-in graphics and were used to display the name of the band and event.
The stage featured two large catwalks that allowed the band to move deeper into the crowd for more variation with the performance.
