This is the fifth year that STUFISH has designed the main award show and the second year in which we have collaborated on the design of the red carpet and overall creative concept.
This year’s event was celebrating fashion being back and the glamour of fashion. We collaborated once again with The British Fashion Council, to create this important night in the fashion world.
// 2022
// Awards Ceremony
// Royal Albert Hall, London
On the red carpet we designed a multifaceted red diamond texture for the main step and repeat wall to balance the need for a clean and striking background behind the guests to be photographed against. This was the main location for the Fashion Awards logo to be complemented by this year’s sponsor, Diet Coke.
The spectacular red carpet led up the steps of the Albert Hall with red neon strip lights flanking the edges of the steps focusing the attention on a central lighting sculpture of red pulsing neon at the top.This creation became a background for the small performance stage for Olivia Dean, other red-carpet interviews and a place for guests to take selfies.
The concept this year was for the theme of the red carpet to flow through the whole event from outdoors on the iconic steps of The Royal Albert Hall through and into the main auditorium.The design turned the traditional layout of the arena into a cabaret style club with seating and small tables around the edge of the Stalls lower bowl.
Each table divided the seating into small groups and contained drinks and canapés for the guests as well as a small lamp for mood lighting. Additional low parapet walls covered in pleated red fabric divided the seating levels and allowed for the waiters to access all the guests for table service.
Around the intersection between the cabaret seating and centre arena we created an elevated oval red carpeted catwalk for the guests to mingle and circulate aswell as for performances. The catwalk was used by multiple artists and fashion moments during the show from the Jean Paul Gaultier “Fashion Freak Show” to presenter moments, a fashion tribute to HM The Queen and finishing the night with a Jesse Ware performance.
The centre floor area housed a larger, more traditional long table area with a multi-layered stage at one end for awards and performances. The stage allowed performers from the oval catwalk to connect to the main stage as well as the winners walk up the grand staircase along the front edge from the table seating.
The main stage had two different looks. The award moments had a video background that could lift up and down to reveal a lighting sculpture of neon strips for the performance looks.
The motif of the neon ran through the whole design. Around the inside of the Albert Hall each column of the Logia and upper boxes had another neon strip which echoed the lighting sculpture behind the stage as well as neon tubes in the banquette tables and the lighting from the red carpet. This created the most holistic look from the moment that the guests arrived at the step and repeat right through to every detail in the main event space.
Creative direction Robin Derrick / STUFISH Producer and broadcast Gold Dust Films Production Director Jim LambertProduction manager Maggie Mouzakiti Red carpet and main stage design STUFISH Entertainment ArchitectsRed carpet Design and coordination Nibbs Events Main room experience and backstage coordination INCA Events Lighting design Gurdip MahalVideo design Shop Video programming Oglehog Staging fabrication True Staging
Staging softgoods and rigging Blackout Red carpet fabrication Blackfriars Scenery
