Formula 1 made history with its first-ever season launch at London’s O2 Arena, unveiling the 2025 car liveries while celebrating F1’s 75th anniversary. F1 75 Live brought together all ten teams and drivers for a night of spectacle and high-energy entertainment.
Designed as a multi-sensory storytelling experience, the event featured uniquely choreographed reveals to heighten anticipation. The stage was transformed into a central runway extending into the crowd, mirroring the high-speed straightaways of an F1 track. Overhead, the largest LED screen ever used at The O2 spanned the venue’s width, delivering cinematic visuals that built suspense for each team’s segment.
A garage-style door, concealed beneath the main screen, introduced each team’s driver for the 2025 season. At the heart of the stage, a mechanical lift system elevated the cars eight meters high, adding a dramatic vertical element. Suspended above, a dynamic flying LED screen—embedded with lighting effects—moved fluidly throughout the night, serving as both a visual storytelling platform and a seamless transition for the next reveal.
Beyond the racetrack, each team’s segment was designed as a fully immersive experience. Custom music, live performances, and curated video content transformed each reveal into a compelling narrative—celebrating not just the cars, but the teams, their stories, and the passionate fans who drive the sport forward.
Ray Winkler
CEO and Design Director at STUFISH
“At STUFISH, we are always looking for ways to push the boundaries of live entertainment, and designing the staging for the F1 launch was an exciting challenge—blending the theatricality of a live show with the raw energy of motorsport. With this production, we wanted to bring the thrill of the racetrack into the heart of The O2, immersing audiences from the instant the lights dim to the roar of the engines”
Credits
Produced By 1826 Creative Direction Brian Burke Creative Video Content Gravity.de Production Design STUFISH Technical Director Chris Vaughan Lighting Design Dx7 Broadcast Director Phil Hajes Broadcast Producer Andy Fox Screens Producer Lumentech, Loren Barton Sound Colin Pink, Ben Milton Floor Manager Mike “Sticky” Matheson Show Caller Julia Whittle Production Management Richard “Wez” Wearing, Bill Leabody, Paddy Hocken Site Coordinator Nick Evans Carpenters Jason Slaney-Welch, Mark Fitchen, Felix Baird and more Line Producers Ginger owl Stage Manager Mike Grove, Joe Nolan Built By Blackout, WIcreations, Next stage, PRG SFX ER productions, BPMSfx , Xylobands
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