For Robbie Williams’ Britpop Tour 2025, STUFISH created a stadium-sized celebration of British pop swagger with a futuristic twist. STUFISH design blends industrial chic and golden theatricality, powering Robbie’s persona as the “King of Entertainment.”
// 2025
// Tour
// Europe
The set balances stadium-scale spectacle with intimate, playful moments. At the heart of the design is a striking gold glittery rocket sculpture, iconic, and unmistakably Robbie. At the start of the show, he climbs the rocket and then descends in flight as a nod to the iconic Knebworth show of 2003.
The stage design is based around towering LED screens that blend live feeds, deepfake cameos, and graphic nostalgia in constant motion. A gold catwalk stretches deep into the crowd, allowing for high-impact moments of intimacy and theatre, while the main stage combines sculptural Video screens with dramatic overhead lighting.
The LED wall isn’t just a screen—it’s part set, part instrument, with integrated risers for the band and lighting woven through its frame. The result is a world that shifts with the show. A stage that evolves song by song—from euphoric arena anthem to intimate confessional.
Credits
Creative Director Kim Gavin, Set Design STUFISH, Choreography Ashley Wallen, Lighting Designer Paul Normandale, Screen Content Luke Halls, Production Manager John M Lafferty, Lighting Director Glen Johnson, Automation and Set WiCreations, SFX Er Productions, Staging All Access Staging, Management IE: Music LTD
