For the first time in NFL history, the trophy ceremony stage has evolved beyond a single, static setup into a dynamic, multi-purpose masterpiece. This year’s design seamlessly adapts to multiple key moments throughout Super Bowl weekend, embodying not just one identity—but four. From a pre-game music performance and a marching band showcase to the national anthem and the iconic trophy ceremony, the stage transforms to meet the unique demands of each event.
Each iteration has been meticulously crafted for maximum impact. For the pre-game music performance, the stage expands with extended decking and repositioned staircases, creating an immersive, concert-like atmosphere.
During the national anthem, it condenses into a sleek, centrally focused configuration inspired by the iconic NFL logo, heightening the moment’s intensity. Finally, for the trophy ceremony—the pinnacle of the event—the stage fully unfolds, amplifying the grandeur of the achievement.
This year also introduces a major innovation: LED flooring throughout the stage. More than just a visual enhancement, the integrated LED system serves as a dynamic storytelling tool, adapting in real time to the energy and emotion of each moment. Combined with side wings that seamlessly extend video content, the stage immerses audiences deeper into the Super Bowl experience.
Blending the bold, immersive aesthetics of large-scale music productions with the prestige of championship sports, the NFL trophy ceremony stage sets a new standard in event design—delivering an unprecedented fusion of spectacle, emotion, and innovation.
Credits
Executive Producers James Massing Live Nation and Tim Tubito NFL Production Manager Bill Leabody Stage Fabricators All Access Stage Design STUFISH
NFL Trophy Ceremony 2025
Live Nation
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