The red carpet of the awards incorporated two multi-faceted red diamond step-and-repeat walls to allow for guests to be photographed from either entrance. These generated a new symmetrical look for the red carpet whilst allowing better guest flow. In front of the monument, we designed a folly as a focal point up the grand staircase.

Modelled on the concept of a ballet music box, there was a large portrait LED screen to match the banner approach of the room inside, which was flanked by multiple mirrors angled into the centre. This created a photo opportunity for guests who could see themselves reflected multiple times when positioned on the raised platform.

The overall creative concept of the awards was to establish a party atmosphere from the get-go, thus the largest disco ball in the UK was suspended in the centre of the room. It rotated slowly at the start of the event with low ambient lighting, to produce a dazzling decadent feel in the space.

A catwalk was erected over the seating blocks around the circumference of the hall and dining tables stacked up over a colour theme of pink, creating a vibrant amphitheatre of creative exchange and spectacle.

The screens alternated between high definition and blow through LED, allowing for lights to shine through the blow through to create an alternative luminous look. The design allowed for a variety of different looks which catered to the different performance approaches from Sam Smith, Mette and Valentino.